Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Buick Ride and Drive: Brand Ambassadors

Location: Phoenix, AZ; Miami, FL

Attack! Brand Ambassadors in connection with Buick ran a series of Ride and Drive events in numerous cities to promote the launch of their new line and to encourage a large amount of test drives.  For these promotional events,Brand Ambassadors played the important role of “side-seat drivers” and also handed out various promotional items to eager Buick car enthusiasts.

[Photo Courtesy of www.buick.com]

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Echo SmartPen: Brand Ambassadors

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Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, and branding the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumed zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Pepsi Throwback Tour: Brand Ambassadors

Locations: Austin, TX; Brooklyn, NY; Chicago, IL; Cleveland, OH; Dallas, TX; Denver, CO; Houston, TX; Los Angeles, CA; Tampa, FL; Philadelphia, PA;  New York, NY; Minneapolis, MN; Milwaukee, WI; St. Louis, MO; Newark, NJ; Miami, FL; Orlando, FL; Park City, UT, Phoenix, AZ; Tempe, AZ;  ; New Orleans, LA

Attack! helped execute a coast-to-coast, major multi-market tour to celebrate Pepsi Throwback being permanently added to the Pepsi portfolio. Energetic brand ambassadors exuding an old-school vibe evoked nostalgia and excitement in consumers around the nation by distributing samples of Pepsi Throwback and branded koozies. The teams encouraged participation and managed crowds around 80’s style arcade gaming stations while directing audiences to the Pepsi Facebook page to learn more about the tour.