Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

NHL Sponsorship Activation: Brand Ambassadors

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Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

Jamba Juice Live Fruitfully Blogger Fitness Expo: Brand Ambassadors

Location: Los Angeles, CA

Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.  Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.

Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Florida Street Teams: Brand Ambassadors

[Location: Palm Beach, FL; Boca Raton, FL]

Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.   In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.

Buick Ride and Drive: Brand Ambassadors

Location: Phoenix, AZ; Miami, FL

Attack! Brand Ambassadors in connection with Buick ran a series of Ride and Drive events in numerous cities to promote the launch of their new line and to encourage a large amount of test drives.  For these promotional events,Brand Ambassadors played the important role of “side-seat drivers” and also handed out various promotional items to eager Buick car enthusiasts.

[Photo Courtesy of www.buick.com]

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. This promotional event involved costumed zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!