Kellogg’s It’s Morning Somewhere: Brand Ambassadors

Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

Sampling: Jingle Ball Popcorn Street Teams

Brand Ambassadors for Dale and Thomas Popcorn

Street-Team-Sampling-Jingle-Ball-NYCLocation: New York, NY

Attack! brand ambassadors faced the cold weather of New York City to help sweeten up the  Jingle Ball experience. Promotional street teams distributed samples of all-natural gourmet popcorn to eager concert attendees.  Street teams interacted with guests and encouraged interested concert attendees to try out Dale and Thomas popcorn while waiting to enter Madison Square Garden.

Product Sampling: Burt’s Bees Lip Balm




Location: San Francisco, CA

Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s Bees!