In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men′s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand′s… Continue reading
Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadorsÂ focused on consumer engagementÂ at theseÂ events, while theyÂ gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.
Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour aroundÂ ConnecticutÂ during the holiday season. Promotional modelsÂ engaged with consumer interaction and distributed samplesÂ as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.
Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed couponsÂ and collateral through consumer interaction with over 40,000 fans during the game.
Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the Â shopping season. Brand ambassadorsÂ work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. FirstÂ NiagaraÂ was a able to build a presenceÂ through consumer engagement while giving the gift of giving for the holidays.
With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.