Top 5 Tips for Adapting a Relationship Marketing Model

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In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men′s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand′s… Continue reading

Malibu Rum on Halloween

Experiential marketing with Malibu Black Rum Liquor Promotion. Consumer engagement involved.

A portrait of the how the liquor was prepared in the experiential activation. The placement and premium distributions allowed trial and consumer engagement.

Brand ambassadors distributing liquor samples through consumer engagement

Brand Ambassadors and promotional models recorded thoughts and feelings of samplers who tried the Malibu Black Rum samples.

 

Attack! teams up with Malibu Rum to promote Malibu Black Rum in several cities of Connecticut for liquor promotions. Brand ambassadors focused on consumer engagement at these events, while they gathered the thoughts and feelings of the samples that were being distributed. The night life crowd embraced the power of the rum, which were accompanied by festive Halloween brand premiums like black beaded necklaces, and posters for decoration.

Rumchata Liquor Sampling

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Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour around Connecticut during the holiday season. Promotional models engaged with consumer interaction and distributed samples as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.

SF Giants Game Day Distribution

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Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed coupons and collateral through consumer interaction with over 40,000 fans during the game.

Attack! wrapping it up with First Niagara

Attack! Brand Ambassadors work toward Consumer Engagement in First Niagara Bank Activation

Attack! Brand Ambassadors work toward Consumer Engagement in First Niagara Bank Activation

 

Attack! teams up with First Niagara Bank in bringing holiday cheer to consumers for the  shopping season. Brand ambassadors work together to provide free gift wrapping to thousands of costumers throughout Pennsylvania and New York. First Niagara was a able to build a presence through consumer engagement while giving the gift of giving for the holidays.

 

The Mr. Peanut 5K Race Activation

Consumer engagement with a costumed character at a experiential marketing event

Mr. Peanut at the Mr. Peanut 5K.

Mr. Peanut in the landscape of the experiential marketing event focused on Consumer Engagement

With thousands in attendance of the Mr. Peanut 5K race, Attack! Marketing planted a costume character of none other than Mr. Peanut. The iconic trademark was able to reinforce positive consumer engagements to the people of New York, NY on Fourth of July. Street teams collected thoughts and feelings about the brand and other feedback, while ensuring a fun, memorable event.