Locations: New York, NY; Los Angeles, CA; Chicago, IL; San Francisco, CA; Washington, D.C
Attack! brand ambassadors visited several of the nationâ€™s major markets to promote an Adidas special offer while driving retail store sales.
The Attack! teams set-up promotional displays in select health-clubs and gyms in each market and engaged active audiences in conversations around the benefits of Adidas products. Coupons for complimentary training kits were distributed while brand ambassadors directed audiences to Adidas retail stores.
To drive back-to-school shoppers into key Skecher’s retail stores, Attack! sent energetic brand ambassadors into high traffic shopping centers. Ambassadors were outfitted with Pixmen technology, a wearable media that displayed an LCD screen playing Skechers commercials. Over 6,000 coupons were distributed and received a 30-40% redemption rate!