Ambassador’s bring out the chocolates in Newark, New Jersey

In Newark, New Jersey Attack! Marketing projects Ferrero Rocher’s seasonal holiday chocolate product launch. Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French, chocolat.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Aveda Activation: Brand Ambassadors

Location:  New York, NY

Brand Ambassadors dressed in slick black went around the streets of the Big Apple handing out Aveda products to women.  For two days, they promoted Aveda, meeting new people answering questions about the products.  Women were so excited about trying the samples.  Looks like the street marketing team had a great time distributing these goodies, and the women loved meeting our Brand Ambassadors!

Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!

Free Cookie Movement

Its that time of the year again! The 3rd annual Free Cookie Movement awareness campaign has officially launched and our Attack! Scouts are ready to send your favorite Girl Scout cookies your way.

We only have 100 boxes left! So whether you’re known as the office cookie monster or you only fancy Do-Si-Dos and Thin Mints, put in your request now before we run out!

Enter your unique code HERE!

Stay tuned on Twitter by following #FreeCookieMovement

Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!