Street Sampling: West Coast starts Poppin’ popchips


Locations: Los Angeles and Mountain View California

Over 4th of July weekend, Attack! field staff helped hundreds of Americans celebrate by sharing nearly 7,000 bags of the delicious, locally made popchips snacks. “Attackers” visited popular beaches, family barbecues, and busy parts of town to distribute popchips, bringing a great snack, great attitudes and target product information to thousands of consumers under the sunny California sun.


Guerrilla & Street Sampling: Nestle Waters


Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix

Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!

Learn more about the Nestle Waters marketing campaign.