Ambassador’s bring out the chocolates in Newark, New Jersey

In Newark, New Jersey Attack! Marketing projects Ferrero Rocher’s seasonal holiday chocolate product launch. Brand Ambassadors served as in-store demonstrators educating shoppers of different variations of the holiday favorite to consumers, while collecting feedback on which selection they desired most. The people of New Jersey got to taste the sweet sensation of, as they say in French, chocolat.

Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Sharkies meet Tough Mudders: perfect sampling synergy

Markets: Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed what was missing from the energy rejuvenation market: organic sports chews.  At Tough Mudder obstacle course races (“The Toughest Event on the Planet!”), where participants try themselves against a 10-12 mile course designed by British Special Forces veterans, Attack! Stationed sampling tents, supplying competitors with energy and encouragement.

Why choose Tough Mudder?  First, it’s an ideal place to demonstrate a product that’s all about convenience and on-the-go usage.   Plus, presence at an event that represents the “ultimate” in fitness testing provides positive halo effects and social/viralization possibilities, especially since participants in these types of events are often key influencers in the fitness community, with some being trainers or coaches themselves.  And the Tough Mudder event schedule provided complementary penetration in important Sharkies markets.

We pour a little Licor — via brand ambassador activation

Markets: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! splashed into bars and clubs all across the country to launch the popular Spanish spirit Licour 43.  A sweet, light-bodied yellow liquor that’s enormously popular elsewhere, its heritage actually dates back to the days of the Roman Empire, and we leveraged that heritage as part of the brand story we articulated as part of the sampling engagement.

Attack! contemporized the brand for American audiences by deploying brand ambassadors using iPads, branded event apparel and more to get the product in front of patrons, and drive on-prem and off-prem trial.  Our brand ambassadors and the targeted venues were carefully chosen to provide the right lifestyle matchups, and give Licour 43 the right kind of brand-appropriate exposure with the right segment.

Brand ambassadors give Matrix the star treatment at hair salons!

Markets: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Matrix went on the Attack!, pardon the double entendre, when we executed in-salon promotions to drive product awareness with local stylists and their customers, all across Florida.  Brand ambassadors distributed product samples and coupons to eager customers, while teasing enthusiasm from the stylists themselves with sales support in the form of an in-salon sweepstakes!

As part of a special merchandiser, the sweeps gave entrants the chance to win an all-inclusive trip to New York City to meet celeb stylist Nicholas French.  Other brand ambassador and event support included a Matrix-specific iPad application that made data collection as easy as, well, keeping your hair vibrant and beautiful with Matrix!

Hypnotic-Harmonie: Promotional Models


Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!

Free Cookie Movement

Its that time of the year again! The 3rd annual Free Cookie Movement awareness campaign has officially launched and our Attack! Scouts are ready to send your favorite Girl Scout cookies your way.

We only have 100 boxes left! So whether you’re known as the office cookie monster or you only fancy Do-Si-Dos and Thin Mints, put in your request now before we run out!

Enter your unique code HERE!

Stay tuned on Twitter by following #FreeCookieMovement

Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!