Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Echo SmartPen: Brand Ambassadors

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Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, and branding the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Pepsi Throwback Tour: Brand Ambassadors

Locations: Austin, TX; Brooklyn, NY; Chicago, IL; Cleveland, OH; Dallas, TX; Denver, CO; Houston, TX; Los Angeles, CA; Tampa, FL; Philadelphia, PA;  New York, NY; Minneapolis, MN; Milwaukee, WI; St. Louis, MO; Newark, NJ; Miami, FL; Orlando, FL; Park City, UT, Phoenix, AZ; Tempe, AZ;  ; New Orleans, LA

Attack! helped execute a coast-to-coast, major multi-market tour to celebrate Pepsi Throwback being permanently added to the Pepsi portfolio. Energetic brand ambassadors exuding an old-school vibe evoked nostalgia and excitement in consumers around the nation by distributing samples of Pepsi Throwback and branded koozies. The teams encouraged participation and managed crowds around 80’s style arcade gaming stations while directing audiences to the Pepsi Facebook page to learn more about the tour.

Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

Beverage Sampling: Coffee Bean and Tea Leaf Demonstrations

CBTL-In-Store-Demonstrators

CBTL-Brand-Ambassadors-and-DemonstrationsLocations: Los Angeles, CA

Enthusiastic brand ambassadors headed to cities near Los Angeles to help promote the latest Coffee Bean Tea Leaf (CBTL) instant coffee maker. Labor staff helped set up demonstration booths at busy shopping plazas and events. Friendly brand ambassadors invited guests to try CBTL flavored teas and coffees. Teams distributed free beverage samples and demonstrated machine mechanics to all  interested passers.

In-Store Sampling: Holistic Select

Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

Black Friday Street Teams: Carolina West Wireless Flyering

CWW Black Friday Brand Ambassadors

CWW Black Friday Flyer DistributionsLocation: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.