Buzz Marketing: Jamba Juice

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Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.

Video Game Buzz Marketing: Unbound Saga at Comic-Con

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Location: San Diego, CA

To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.  The street teams also gave the stickers to intrigued Comic-Con’ers and urged them to visit the video game’s website, “fightthemaker.com”.  2,000 stickers and 200 urinal cakes were distributed during the two-day campaign.

Tradeshow Marketing: Agenda Fashion Tradeshow

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Location: San Diego, CA

Attack! provided limo services from the surf/ skate industry’s largest tradeshow, Action Sports Retail, to the nearby Agenda fashion show.  Attack brand ambassadors familiar with  action sports culture gave tradeshow attendees the “star treatment” as they guided them to waiting limousines.  The Attack! staff made sure everyone felt like a V.I.P. and successfully packed the Agenda fashion show floors!

Cause Marketing: Movember Awareness

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Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago

Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities.  At high traffic events and locations in each market,  Attack teams sported Movember branded apparel and handbags as they distributed and posted a variety of mustache stickers (branded with the Movember website), shared information on the cause, and collected email addresses of those eager to learn more about the organization.   At the end of the campaign, the street teams had distributed approximately 60,000 mo stickers.

For a slide show of some our favorite Movember photos, click here.  Be sure to check out Movember.com for information on how you can contribute to the cause.

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Event Marketing: SKATE DAY!

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Location: Tampa, San Diego, Los Angeles, and New York City

To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked skaters the lowdown on the site.

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Guerrilla & Street Sampling: Nestle Waters

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Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix

Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!

Learn more about the Nestle Waters marketing campaign.

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