Buzz Marketing: Santa Monica Place Runners

Santa-Monica-Brand-Ambassadors-Running-Stairs

Promotional-Models-for-Santa-Monica-Place-Mall

Location: Santa Monica, CA

Attack!’s active brand ambassadors headed out to a popular outdoor staircase in Santa Monica to help promote the grand opening of the Santa Monica Place Mall. Promotional brand ambassadors ran up and down the stairs with local exercise enthusiasts distributing water and notifying passersby about the new mall. Promotional flyers were distributed to help create positive buzz and spread information about the new mall.

Street Teams: Beach Cruiser Brigade

Market: Los Angeles, CA

Attack! brand ambassadors hit the sunny streets of Santa Monica and Venice Beach to help promote the grand opening of the Santa Monica Place Mall. Each promotional staff member rode chic beach cruiser bicycles and informed passersby of the opening date of the mall.  Interested pedestrians were encouraged to sign-up for mall newsletters which also gave them the opportunity to win 1 of 10 iPad units!