Buzz Marketing: Santa Monica Place Runners



Location: Santa Monica, CA

Attack!’s active brand ambassadors headed out to a popular outdoor staircase in Santa Monica to help promote the grand opening of the Santa Monica Place Mall. Promotional brand ambassadors ran up and down the stairs with local exercise enthusiasts distributing water and notifying passersby about the new mall. Promotional flyers were distributed to help create positive buzz and spread information about the new mall.

Street Teams: Beach Cruiser Brigade

Market: Los Angeles, CA

Attack! brand ambassadors hit the sunny streets of Santa Monica and Venice Beach to help promote the grand opening of the Santa Monica Place Mall. Each promotional staff member rode chic beach cruiser bicycles and informed passersby of the opening date of the mall.  Interested pedestrians were encouraged to sign-up for mall newsletters which also gave them the opportunity to win 1 of 10 iPad units!

Promotional Marketing Event: Petco’s Natural Neighborhood Shop

Location: Santa Monica, CA

Attack! street teams and brand ambassadors headed down to Santa Monica to help promote Petco’s Natural Neighborhood Festival. Over 500 furry friends and 600 owners came to the daytime event. An 8,000 sq. ft. grass field was constructed to hold pet yoga classes, grooming stations, expert speakers and table tops filled with endless amounts of natural canine snacks. Celebrity pet, Tillman, the skateboarding bulldog, made a guest appearance at the event and showed off his excellent boarding skills.  The event successfully introduced Petco’s new Natural Neighborhood Shop and also received local news coverage on ABC.