Non-Traditional Marketing: UPENN Museum Silk Roads Exhibit

Upenn-Brand-Ambassador-with-Camels

Brand Ambassador-Upenn-Museum-Camel

Location: Philadelphia, PA

Attack! brand ambassadors headed to UPenn to help promote the grand opening of the Secrets of the Silk Road exhibit at the Penn Museum. Professional street teams paraded around the Penn Museum with two Bactrian camels during the exhibit’s opening weekend. Interested passers and museum guests were able meet the camels and learn more about the ancient Silk Roads during hourly presentations.