Retail Marketing: Back-to-School at Skechers

Skechers-Promotional-Models-in-Wearable-MediaSkechers-Street-Team-Marketing

Locations: Seattle, Dallas, Reno and Honolulu

To drive back-to-school shoppers into key Skecher’s retail stores, Attack! sent energetic brand ambassadors into high traffic shopping centers. Ambassadors were outfitted with Pixmen technology, a wearable media that displayed an LCD screen playing Skechers commercials. Over 6,000 coupons were distributed and received a 30-40% redemption rate!

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