Specialty Promotional Staff: Arizona Office of Tourism Day Spa

Locations: Los Angeles, CA; Denver, CO; Chicago, IL

To complement the Arizona Office of Tourism’s advertising campaign, Attack! helped construct day spas in office buildings across three major markets.   Over the course of the program, professional masseuses gave out 3,482 massages while brand ambassadors handed out over Arizona 30,000 postcards. Each pop-up day spa used ambient lighting, soothing music and scenic backdrops of beautiful Arizona landscapes to create a relaxing, vacation-like atmosphere.