Costumed Characters: Angelina Ballerina

Photo Credit: Life & Style Magazine

Markets: Las Vegas, NV; New York, NY.

Attack! costumed characters visited Las Vegas and NYC to promote children’s musical Angelina Ballerina.  In New York’s Central Park and at WNET Studios in Las Vegas, Angelina Ballerina entertained and promoted the upcoming musical amongst young groups of aspiring dancers.  Angelina was also on-hand to announce the partnership between the character and Katie Holmes’ Dizzy Feet charity at the Licensing International Expo.

Event Sampling: Coffee-mate

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Coffee-Mate-Event-Marketing-with-Costumed-Characters

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Locations: New Orleans, Atlanta, Washington D.C. and Chicago

To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle cookbooks) and live performances by Attack M.C.s, singers, and pots n’ pans percussionists.  The talented staff, all dressed in Coffee-mate chef uniforms, used AdWalker technology to distribute coupons.

For more info, click here to read the article Event Marketer magazine featured on the campaign.