Attack! event brand ambassadors attended the Omaha-Maha Music Festival in Nebraska to help promote State Farm’s 2010 Insurance campaign. Trained promotional spokesmodels interacted with festival guests and informed attendees about the benefits of State Farm programs. Branded t-shirts with different State Farm slogans such as, “I’m no accident,” were distributed along with informational flyers.
Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.Â In addition, street teamsÂ gave away 150 t-shirts and 250 branded $1 bills. Overall, 8,000 flyers and 500 car stickers were distributed!