Costumed Sample Distribution: Lush’s Lushman Shaves the World!

Lush-Costumed-Character-Promotional-Staffing

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Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In total, Lushman and Lush brand ambassadors distributed approximately 5,000 samples and 9,000 coupons to starstruck shoppers.

Guerrilla & Street Sampling: Nestle Waters

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Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix

Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!

Learn more about the Nestle Waters marketing campaign.

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