Bringing Bundaberg Ginger Beer to the Streets of LA!

Experiential Marketing: Los Angeles County

The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!

 

Aveda Activation: Brand Ambassadors

Location:  New York, NY

Brand Ambassadors dressed in slick black went around the streets of the Big Apple handing out Aveda products to women.  For two days, they promoted Aveda, meeting new people answering questions about the products.  Women were so excited about trying the samples.  Looks like the street marketing team had a great time distributing these goodies, and the women loved meeting our Brand Ambassadors!

Home Depot Flowerblasting Program: Street Teams

Location:  Charlotte, NC ; Columbus, OH ; Houston, TX ; Kansas City, MO ; Phoenix, AZ ; Salt Lake City, UT

In preparation for the launch of Spring Black Friday, street marketing teams became ninjas, anonymously flowerblasting various neighborhoods and communities to spread awareness.  Teams of two delivered the flowerpots assembled the day before to 250 locations across six markets. This guerrilla marketing project spread spring fever and looks like they had a fun time surprising people with gifts on their doorstep!

Auction.com: Brand Ambassadors

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Going once! Going Twice!

Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketing where they were able to meet and engage with consumers.  People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable  brand ambassadors!

NHL Sponsorship Activation: Brand Ambassadors

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Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

Journey to the Throne: Brand Ambassadors & Street Teams

Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!

Kno Campus Blitz: Brand Ambassadors and Campus Tours

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!