In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.Â Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.Â Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.Â Looks like they had an amazing time giving out locks AND random kindness!
Attack! executed a street marketingÂ sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Centâ€™s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!
[Location: Palm Beach, FL; Boca Raton, FL]
Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.Â Â In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.
Location: Park City, UT
Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Stillâ€™!Â These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.Â Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.Â We rate these Attack!ers two thumbs up!
[Photo courtesy of www.canon.com]
Location: New York City, NY
Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson. Â Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!
The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brandâ€™s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelistaâ€™s product offering. Attack!â€™s personable brand ambassadors were even able to interest Terrance Howard!
Location: New York, NYC
To help create buzz and awarenessÂ for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.
Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.
Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?
Location: New York, NY; Atlanta, GA; Los Angeles, CA.
To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks toÂ help T-Mobile Find the Elf.
The promotional eventÂ was made ofÂ extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!
Location: Union Square, New York City
Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheekyÂ hug and a fantastic photo opportunity.
The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.
For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.