Betsey Johnson: Brand Ambassadors

Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

Jewelista: Street Teams

Locations: Boston, MA; Chicago, IL; Dallas, TX; Orange County, CA

The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brand’s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelista’s product offering. Attack!’s personable brand ambassadors were even able to interest Terrance Howard!

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Costumed Characters: Soap.com Mob

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Locations: New York, NY

Energetic Attack! brand ambassadors headed out to the busy streets of New York City to help promote Soap.com’s latest deals. A team of over 30 promotional models were decked out in Soap.com costumes as they interacted with interested passers. Street teams encouraged consumers to visit the Soap.com site and posed to take photos with fans of the site.

Publicity Stunt: Santa Monica Place Mall Hot & Cold Game

Location: Santa Monica, CA

Groups of energetic Attack! street teams headed to the Promenade to help promote the grand opening of the Santa Monica Place Mall. Dressed in color-coded t-shirts, loud, enthusiastic brand ambassadors engaged with local shoppers in the largest game of hot and cold. Promotional teams directed shoppers to the mall by telling them whether they were “warmer” or “colder” to the mall’s location. Shoppers that reached the mall were congratulated, cheered on and applauded by excited brand ambassadors. Check out the video to catch a glimpse of all the excitement the promotion created!

Event Marketing: Degree Live Nation Sampling

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Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.

Out-of-Home Marketing: Neil Young Projections

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Locations: New York, NY; Los Angeles, CA

Attack! street teams headed out to the dim lit streets of  New York and Los Angeles to help promote the latest Neil Young Album, Le Noise. Throughout the night, guerrilla projections of Neil Young music videos were displayed on nearby corners and buildings. Local residents were able to enjoy watching the show while listening to Neil’s serenade as they passed by.

Promotional Brand Ambassadors: Salvation Army Samaritans

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Locations: Anaheim, CA; Long Beach, CA; Pasadena, CA; San Diego, CA;S Santa Monica, CA; Sherman Oaks, CA; San Francisco, CA

Attack! brand ambassadors visited popular shopping malls and grocery stores to help promote Salvation Army’s random acts of kindness campaign. Promotional street teams helped local residents with their daily errands and became the city’s good Samaritans for the day. During the promotion, enthusiastic brand ambassadors helped customers open doors and carry shopping bags.  Attack!’s good Samaritans also distributed promotional magnets and eco-friendly reusable bags while encouraging customers to donate goods to the Salvation Army.