SF Giants Game Day Distribution

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Brand Ambassadors and Street teams went to the home of the San Francisco Giants, in conjunction with The Melt to provide fans brand premiums; the Giants’ rally towels. In order to promote The Melt, staff also distributed coupons and collateral through consumer interaction with over 40,000 fans during the game.

South Beach Wine and Food Festival: Brand Ambassadors

Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

Journey to the Throne: Brand Ambassadors & Street Teams

Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!

Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

Florida Street Teams: Brand Ambassadors

[Location: Palm Beach, FL; Boca Raton, FL]

Attack! Brand Ambassadors hit the streets again! This time, they went to the Sunshine State to spread some knowledge about exciting penthouse property.   In order to ensure that the ideal clientele was reached, they went to high traffic, upscale shopping and dining areas for street marketing of the lavish properties. Brand Ambassadors engaged with passersby and distributed brochures and flyers.

Canon at Sundance Film Festival: Brand ambassadors

Location: Park City, UT

Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Still’!  These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.  Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.  We rate these Attack!ers two thumbs up!

[Photo courtesy of www.canon.com]

Betsey Johnson: Brand Ambassadors

Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

Jewelista: Street Teams

Locations: Boston, MA; Chicago, IL; Dallas, TX; Orange County, CA

The unique online jewelry store, Jewelista enlisted in Attack! street marketing teams to increase brand awareness while driving traffic to the brand’s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelista’s product offering. Attack!’s personable brand ambassadors were even able to interest Terrance Howard!

Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a flash mob of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?