Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Street Teams: Buffalo Wild Wings

Locations: Columbia, SC; Lexington, SC

Professional Attack! brand ambassadors hit the streets in Columbia and Lexington, SC to help promote Buffalo Wild Wings during a USC game day.  Street teams distributed coupons and flyers to sports enthusiasts and conducted a ‘register to win’ booth in high traffic areas near the USC Campus.  A costumed brand ambassador dressed as the Buffalo Wild Wings Mascot was on site to interact and engage consumers.

Street Marketing: Target PFresh Ambassadors & Wrapped Vehicle

Locations: Chicago, IL; Washington, D.C.

Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.

Promotional Brand Ambassadors: Salvation Army Samaritans



Locations: Anaheim, CA; Long Beach, CA; Pasadena, CA; San Diego, CA;S Santa Monica, CA; Sherman Oaks, CA; San Francisco, CA

Attack! brand ambassadors visited popular shopping malls and grocery stores to help promote Salvation Army’s random acts of kindness campaign. Promotional street teams helped local residents with their daily errands and became the city’s good Samaritans for the day. During the promotion, enthusiastic brand ambassadors helped customers open doors and carry shopping bags.  Attack!’s good Samaritans also distributed promotional magnets and eco-friendly reusable bags while encouraging customers to donate goods to the Salvation Army.

Premium Distributions: Bloomingdale’s Santa Monica

Markets: Los Angeles, CA

Attack! promotional brand ambassadors headed to high foot traffic locations surrounding Santa Monica to help get the word out about Bloomingdale’s Grand Opening. Street team members distributed branded goodies to Farmers Market and Promenade visitors. While engaging with consumers, promotional team members passed out informational flyers to help promote the newest retail location.

Street Team Stealth Distribution: Batman Arkham Asylum

Locations: Orlando, FL; Daytona Beach, FL; Melbourne, FL; Sacramento, CA; Stockton, CA; Modesto, CA; Denver, Co; Miami, FL; Ft. Lauderdale, FL; Phoenix, AZ; Cleveland, OH; Minneapolis, MN; St. Paul, MN; Tampa, FL; St. Petersburg, FL; Sarasota, FL; Seattle, WA; Tacoma, WA; Houston, TX; Detroit, MI; Atlanta, GA; Washington D.C., WA; Dallas, TX; Fort Worth, VA; Boston, MA; San Francisco, CA; San Jose, CA; Philadelphia, PA; Chicago, IL; New York, NY; Los Angeles, CA

To increase excitement for the new release of Batman: Arkham Asylum, Attack! Street Teams hid Security Access Cards in select locations. The 20 city stealth distribution targeted gamer hang out’s such as comic-book shops, gaming retailers, and college campuses. Each of the 18,000 Security Cards distributed led gamers to a secret website that allowed exclusive access to the game. Batman: Arkham Asylum sold 593,000 units in the first 4 days of sale.

Sidewalk Advertising: Tate Flooring

Location: Phoenix, AZ

Attack! Street Teams and Actors were at the Greenbuild International Conference and Expo in Phoenix to promote Tate Access Floors’ sustainable raised flooring .  The actors performed three minute skits on the benefits of raised access floors while brand ambassadors directed attendees to Tate’s booth at the conference.

Buzz Marketing: Jamba Juice



Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA

Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000.  Now that’s cool.

Flyering: Whole Foods Market



Location: New York, NY

Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.