Attack! goes to Six Flags Massachusetts withÂ Brand Ambassadors, Street Teams, and Field Market ManagersÂ to promote Wheat Thins. Samples were distributed, mobile check-insÂ were made, and a presence was created through consumer interaction. With over a thousand in attendance, Wheat Thins took their bold flavors to new heights at Six Flags theme park.
Experiential Marketing: Los Angeles County
The Bundaberg Summer Sampling Program was a blast! We stationed Attack! street teams in high traffic areas like parks, beaches and shopping centers to distribute samples and educate curious samplers on the Australian-made non-alcoholic adult premium beverages by Bundaberg Brewed Drinks. Our brand ambassadors drove all over the Los Angeles County area in their Bundaberg vehicles to peak the palates of locals and make Bundaberg their drink choice for summer!
Location: San Francisco, CA
Attack! brand ambassadors were out on in the sun introducing Clorox’s new product, Toilet Mints.Â Features and benefits of using this new product pulled out a fresh excitement in the public.Â Demo reels were displayed on iPads as our team spread the word about this minty new launch!
Location: Â Charlotte, NC ; Columbus, OH ; Houston, TX ; Kansas City, MO ; Phoenix, AZ ; Salt Lake City, UT
In preparation for the launch of Spring Black Friday,Â street marketingÂ teamsÂ became ninjas, anonymously flowerblasting various neighborhoods and communities to spread awareness.Â Teams of two delivered the flowerpots assembled the day before to 250 locations across six markets. This guerrilla marketing project spread spring fever and looks like they had a fun time surprising people with gifts on their doorstep!
In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.Â Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.Â Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.Â Looks like they had an amazing time giving out locks AND random kindness!
Location: Park City, UT
Attack! Street marketing teams braved the snow to get to the Sundance Film Festival in Park City, Utah to spread the word about Canon and the premiere the final instillation of ‘The Story Beyond the Stillâ€™!Â These personal Brand Ambassadors interacted with film goers and also gave them brochures and flip books about the latest Canon products.Â Brand Ambassadors also passed out keys to anyone willing to participate in the contest for a chance to win a free Canon Camera if they possessed the “lucky key” and were able to unlock the trunk.Â We rate these Attack!ers two thumbs up!
[Photo courtesy of www.canon.com]
Location: Union Square, New York City
Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheekyÂ hug and a fantastic photo opportunity.
Attack! Â executed a nationwide college campus tour to foster awareness and excitement around a newly launched online-only game showâ€”Money Break. Â Energetic Attack! street teams distributed promotional flyers and provided audiences details on Money Breakâ€™s features while directing consumers to the Money Break Facebook page to learn more about â€œthe web’s first-ever online-only treasure hunt!â€
Attack! street teams set out on a mission in the Bay Area to spread awareness about the San Jose Sharkâ€™s new season. The street teams distributed hundreds of pocket schedules to bars, restaurants and sporting retail outlets to ensure hockey fans in the Shark’s five core markets were well aware of the team’s new season schedule.
Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth inÂ both markets!