Brand Ambassadors: Money Gram

Locations: Toronto, ONT & Vancouver, BC

Attack!’s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bags  at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.

Brand Ambassadors: USTA Midwest

Location: Mason, OH

The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the league’s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits of  junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTA’s membership options. Ensuring all event attendees were aware of the  promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!

Street Teams: NYC Pride Parade



Location: New York City, New York

Attack! street teams joined in on the celebration of this year’s annual NYC Pride Parade to support the state’s monumental legalization of same-sex marriage.

The Human Rights Campaign (HRC) enlisted in Attack!’s street marketing services to spread and advocate positive messages throughout the festivities. Keeping a positive dialogue running throughout the celebration, Attack! brand ambassadors engaged elated audiences in conversations around the significance of the gay marriage vote. To help parade-goers celebrate while also reinforcing the HRC’s mission for equality for the LGBT community, Attack!’s street teams passed out  branded equality flags that ended up being highly visible all along the parade route.


Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

Brand Ambassadors: Men’s Warehouse

Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

Branded Hotel Keycards: California Academy of Sciences

Location: San Francisco, CA

With the help of Attack! brand ambassadors, the famous California Academy of Sciences (CAS) at Golden Gate Park in San Francisco was able to promote and create buzz around their new summer exhibition. Street teams distributed 40,000 branded hotel key-cards to 40 of the top tourist hotels around the San Francisco area. The brand ambassadors were able to snap some great photos with the affiliated hotel staff and guests proving an effective circulation of the CAS promotional materials.

Brand Ambassadors: Nesquik – Bay to Breakers 2011


Location: San Francisco, CA

The prestigious Bay to Breakers marathon celebrated its 100th anniversary blockading the streets of jam-packed San Francisco. In accordance with this special event, Attack! brand ambassadors including the Nesquik Bunny and Nesquik Bottle mascots handed out delicious samples to thirsty race participants. The impressively sized street team cheered on the competitors creating plenty of attention, snapping  a bunch of promotional photographs with fans and helping to spread the good word about the Nesquik product.

Street teams: Gunk “It Cleans”

Location: Bristol, TN; Boston, MA; Charlotte, OH; LasVegas, NV; Myrtyle Beach, SC; Pontiac, MI

Attack!’s energetic brand ambassadors hit the streets of five major markets to help the ‘Gunk’ brand create buzz around their line of popular automotive care products. The campaign created a WOW factor by offering complimentary windshield cleanings demonstrating the wonders of using the Gunk products. The ‘Gunk’ street teams specifically raided automobile events, biker events, car shows and high traffic retailer locations to target the audience directly. Flyers with extra information about the product line were also handed out to customers that wanted to learn more.

Promotional Models: Style Network Jerseylicious

Jerseylicious-Promotional-Models-Street-Teams-New-York


Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

Flyer Distribution: Santee Village Lofts

Location: Los Angeles, CA

To promote the opening of the new Santee Village Lofts, Attack! brand ambassadors headed to downtown Los Angeles to distribute flyers and other marketing material.  Enthusiastic brand ambassadors targeted high traffic areas and increased brand awareness by talking to prospective buyers.  Brand ambassadors also helped to drive traffic to the new location by inviting qualified buyers to an open house exhibition.