T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Mobile Service Marketing: T-Mobile Carolinas

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Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC

To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents via a Mobile Marketing Tour.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the event, and managed in-store promotions for customers to receive VIP tickets.   On event day, the reliable Attack! staff served as T-Mobile brand ambassadors, distributing promotional materials, hosting the VIP winners, and ensuring attendees were having a rockin’ time.

Guerrilla Marketing: Tony Hawk T-Mobile Sidekick

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Locations: New York, Houston, Atlanta, Boston, Detroit, Washington D.C., Philadelphia, Chicago, St. Louis, Denver, Seattle, Irvine, Mountain View and San Diego

To increase consumer demand for the new Tony Hawk Sidekick, Attack! sent street teams into 14 cities across the country. In each city, the teams spent four days canvassing malls, skateparks, skate shops and other high-traffic locations with promotional materials advertising T-Mobile in-store events. In total, over 20,000 posters and flyers were distributed. Following the in-store event, the all-star street teams headed to Tony Hawk’s “Boom Boom HuckJam”, a T-Mobile sponsored action sports tour. Brand ambassadors engaged consumers with skate-themed games and giveaways, creating a fun environment where they delivered key product and brand messages.