In order to help put books in kids’ hands and foster learning, Target partnered with Read Across America for a fun, educational promotion.Â Professional Attack! brand ambassadors were on site to see the promotion through and keep things running smoothly.Â A costumed Cat in the Hat was also on site to help promote and interact with participants. The event helped to connect consumers with Target and also raised 25,000 books for students in public schools.
Energetic Attack! brand ambassadors headed out to Chicago and Washington D.C. to help promote the grand opening of Target’s PFresh Markets. Promotional ambassadors passed out Target goodie bags filled with fresh produce and ingredients to create a meal for one. A large vending truck decorated as a giant Target grocery bag overflowing with vegetables accompanied the street teams along the way. Interested passers interacted with brand ambassadors and received informational flyers on PFresh locations.