Film Release Promotion: The Last International Playboy

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Locations: Seattle and Boston

Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed postcards and directed consumers to the film’s interactive website.