Social Media Campaign: Jamba Juice’s “Twitter Blitz”

Jamba-Juice-Social-Media-Marketing-on-Twitter-for-Promotions-Agencies

Locations: New York City, Chicago, Los Angeles, San Francisco, Sacramento and San Diego

To extend the Jamba Juice street team campaign to online consumers and influencers, Attack! created a twitter account (@JambaJuiceLvr) and promoted the brand’s printable Feel Good Bucks to twitter influencers and users in six markets.  Street teams tweeted their locations in advance, updated live from the field with photos, and interacted with Jamba Juice fans to build  interest in-between street team deployments.  Within a 10 week period over 1,500 users were “following” the account and over 86,620 online impressions were made!

(Interested in learning more?  Sign up for Attack!’s free webinar on Social Media here!)