Social Media Campaign: Jamba Juice’s “Twitter Blitz”

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Locations: New York City, Chicago, Los Angeles, San Francisco, Sacramento and San Diego

To extend the Jamba Juice street team campaign to online consumers and influencers, Attack! created a twitter account (@JambaJuiceLvr) and promoted the brand’s printable Feel Good Bucks to twitter influencers and users in six markets.  Street teams tweeted their locations in advance, updated live from the field with photos, and interacted with Jamba Juice fans to build  interest in-between street team deployments.  Within a 10 week period over 1,500 users were “following” the account and over 86,620 online impressions were made!

(Interested in learning more?  Sign up for Attack!’s free webinar on Social Media here!)

POM and Attack! at Bay to Breakers

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Location: San Francisco, CA

Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as a “Follower” of Attack! Marketing on Twitter (twitter.com/attackmarketing). Attack! staff will be providing real-time updates on the POM team’s location. Make sure to find them and try a sample of the refreshing beverage!