Event Sampling: Popchips Tailgate

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Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!