Buzz Marketing: Dude, where’s my Bailout Wine?

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Location:  San Francisco, CA

Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers a $2 economic stimulus check.  Hoping to ease market volatility woes, local Attack! Brand Ambassadors faced the crisp San Francisco holiday breeze in Union Square for five hours wearing nothing but a 50 pound wine barrel.  They distributed flyers, engaged shoppers, amused spectators, and created much needed buzz for Bailout Wine.

Publicity Stunt: The Westin Hotel Zen Garden

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Location: San Francisco, California

The Westin Hotel chain needed a creative way to enhance their nationwide campaign to promote the rejuvenating and renewing experience of a Westin stay. Through the course of a three-day workweek Attack! commissioned a local Zen artist to design a Zen garden in San Francisco’s busy Union Square (directly across from The Westin Hotel itself). More than 25 tons of gravel and rocks were brought in to build the enchanting 30-by-80-foot garden. City-goers were able to watch the artist work first hand while hanging out, working, or reading. Friendly staff was on hand to answer questions, and over three thousand Westin Hotel flyers were distributed.

Read more on The Westin Hotel marketing campaign.

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