Rumchata, the perfect combination of rum, cream and spices, teamed up with Attack! to tour aroundÂ ConnecticutÂ during the holiday season. Promotional modelsÂ engaged with consumer interaction and distributed samplesÂ as in-store demonstrations. Rumchata also provided promotional gift packages for customers to share with their friends.
Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kelloggâ€™s new Crunchy Nut cereal.
Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the worldâ€™s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.
Location: Los Angeles, Riverside and Irvine, California
Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.
Learn more about the Lil’ Jon CRUNK!!! marketing campaign.
Attack! introduced thousands of consumers to Beverage Concepts‘ new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi drink, evangelized the product to customers, and engaged EVERYBODY who walked near the sampling station.