Guerrilla Marketing: Attack at NYC Fashion Week with Women’s Wear Daily

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Attack! was at New York’s Fashion Week once again, this time to promote Women’s Wear Daily, the city’s leading fashion, beauty and retail publication. The Attack staff was in the field for five consecutive days, distributing copies of the publication at key fashion shows around town. Energetic street teams targeted the lines outside of shows, ensuring a captive, fashion savvy audience genuinely happy to receive of copy of WWD!