Brand Ambassadors: Angels Family Sundays

Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

Ustream T-Mobile Fan Madness

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T-Mobile-U-Stream-Brand-AmbassadorsLocation: Storrs, CT; Gainesville, FL; Durham, NC; Chapel Hill, NC; Richmond, VA; Columbus, OH; Tallahassee, FL

Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.  Event attendees were also encouraged to  test out new mobile demo products.

Holiday Brand Ambassadors: Santa’s Workshop

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Promotional-Event-Staffing-Santa-WorkshopLocation: Washington, D.C.

Attack! brand ambassadors helped spread the holiday cheer at Santa’s Workshop in Washington, D.C.. Fun and energetic promotional staff members helped manage traffic through Santa’s workshop and assisted Christmas photographers during operating hours.  Brand ambassadors led excited children through Workshop hallways and lines to take photos with Santa and Mrs. Claus.

Event Marketing: SKATE DAY!

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Location: Tampa, San Diego, Los Angeles, and New York City

To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked skaters the lowdown on the site.

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Wet-Sampling: Ready to get CRUNK!!!

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Location: Los Angeles, Riverside and Irvine, California

Attack! conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, at events and through in-store ‘wet sampling’ demos. Sampling efforts were supported by sponsorship of popular local bands, artists and music festivals, and public appearance support from the King of Crunk, Lil’ Jon. Attack sampled CRUNK!!! at 200 separate retail locations, and over 18,000 cans were distributed at guerrilla marketing events.

Learn more about the Lil’ Jon CRUNK!!! marketing campaign.

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Viral Marketing: Gwen Stefani’s Viral Video

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Location: The World Wide Web

To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!

Learn more about the Gwen Stefani marketing campaign.

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